Analytical Mind.

Analytical Mind.

Analytical Mind.

Analytical Mind.

Aesthetic Eye.

Aesthetic Eye.

Aesthetic Eye.

Aesthetic Eye.

Tangible Results.

Tangible Results.

Tangible Results.

Tangible Results.

Experienced Designer

Experienced Designer

Experienced Designer

Transforming Visions Into Meaningful Solution

Transforming Visions Into Meaningful Solution

Transforming Visions Into Meaningful Solution

About me

About me

I’m a passionate designer working at the intersection of physical products and digital interaction. My practice is driven by curiosity and shaped by a commitment to inclusive, human-centered design.

I’m a passionate designer working at the intersection of physical products and digital interaction. My practice is driven by curiosity and shaped by a commitment to inclusive, human-centered design.

I’m a passionate designer working at the intersection of physical products and digital interaction. My practice is driven by curiosity and shaped by a commitment to inclusive, human-centered design.

I’m a passionate designer working at the intersection of physical products and digital interaction. My practice is driven by curiosity and shaped by a commitment to inclusive, human-centered design.

EDUCATION

EDUCATION

ACADEMIC JOURNEY

ACADEMIC JOURNEY

ACADEMIC JOURNEY

ACADEMIC JOURNEY

09/2025 - 09/2026

Digital Experience Design, MA
ECAL, École cantonale d'art de Lausanne

09/2022 - 09/2025

Industrial Design, MA
FHNW, ICDP, Academy of Art and Design Basel

Thesis: Enhancing Communication Experience Between Hearing Parents and Their Hard-of-Hearing/Deaf Child (1–5 Years Old) Through Interaction Design

09/2016-09/2020

Industrial Design, BSc
Tehran University of Art, Faculty of Applied Arts

Thesis: Designing an Interactive Product to Enhance the Haircut Experience for Children Aged 2 to 6

09/2016-09/2020

Industrial Design, BSc
UI / UX Designer

Thesis: Designing an Interactive Product to Enhance the Haircut Experience for Children Aged 2 to 6

EXPERIENCE

EXPERIENCE

CAREER
JOURNEY

CAREER
JOURNEY

2025- Present

Freelancer
Physical & Digital Design

Freelance work across digital and physical design, including websites, apps, product design, B2B solutions, and e-commerce projects.

03/2024 - 11/2024

Tribecraft AG- Zurich
Industrial Design Intern

As Industrial designer, I worked with multidisciplinary teams on innovative projects across various industries. My role involved form development, detail design, prototyping, UX design, and sustainable design strategies. Key Projects: • Industrial design of traffic infrastructure products and sports equipment. • UX design, brand identity creation, and logo development for a building process company. • Planning and execution of the “Zurich Design Weeks” exhibition off-space. • CAD modeling and prototyping for an office organizer product. • CMF and graphic design for an autonomous robotic mulcher.

03/2023-02/2024

ABB Research Center
Co-op Product Design Project

As a design student at FHNW, Basel, I played a pivotal role in a collaborative project with ABB Company to design a new family of EV chargers. Selected by my university, I took on the responsibility of designing the plug for this innovative project, contributing my creative skills and dedication to the successful partnership between ABB Company and FHNW university.

03/2023-02/2024

ABB Research Center
UI / UX Designer

As a design student at FHNW, Basel, I played a pivotal role in a collaborative project with ABB Company to design a new family of EV chargers. Selected by my university, I took on the responsibility of designing the plug for this innovative project, contributing my creative skills and dedication to the successful partnership between ABB Company and FHNW university.

10/2020 - 10/2021

VALA Design Studio-Tehran
Product Design Intern

Conducted user research and designed an interactive leisure planning app, utilizing journey mapping, wireframing, prototyping, and user testing to enhance usability and engagement.

03/2019-02/2020

Dan Gift Studio- Tehran
Designer

Co-founded a startup specializing in designing and producing personalized corporate gifts. Collaborated on concept development, branding, and production to meet client-specific needs.

BRANDS I WORKED WITH

BRANDS I WORKED WITH

BRANDS I WORKED WITH

BRANDS I WORKED WITH

  • ABB E-Mobility

  • Mammut Sport Group

  • Piezanet

  • Bodenschatz Ag

  • Ted X Tehran

  • Vala Design Studio

  • Tribecraft AG

  • GF Basel

ABB E-Mobility

Mammut Sport Group

Piezanet

Bodenschatz Ag

Ted X Tehran

Vala Design Studio

Tribecraft AG

GF Basel